Suplado's Time

Philippines News Magazine

Author Archive

Marketing Survivors in a tough economy: Part 2

By • Aug 31st, 2008 • Category: News

Marketing Survivors : Part 1 When I was still the Managing Editor of Launch Asia Magazine, I got the chance to interface with Professor Kotler in one of his Asian Tour seminars held at the Shangri-La Hotel in Manila entitled “New Marketing in the New Millennium.” If Professor Kotler is to be heard, marketing, the […]



Marketing Survivors in a tough economy: Part 1

By • Aug 30th, 2008 • Category: News

In a tough marketing environment, the customer is king. Where competitive strategies are formulated across today’s market players, traditional marketing no longer works but must rather be as dynamic and able to cope within the ever-changing market trends and demands. Companies spend millions on research, hire topnotch brand managers just to make sure their core […]



On Men and Sports III – What’s It All About?

By • Aug 13th, 2008 • Category: Sports

From: On Men and Sports I – On Men and Sports II- Oh Men, They’re really into Sports According to behavior researcher Micheal Gurian, who is also the author of book “The Wonder of Boys,” how sports are more rampant among men could be more of a biological reason than anything else. “Sports are physical– […]



On Men and Sports II – Oh Men, They’re really into Sports

By • Aug 12th, 2008 • Category: Sports

From Previous Article: On Men and Sports I They would make bets, cancel their appointments, refuse to talk with anybody, become deaf to phone calls and texts, would curse the television screen unless their favorite players show their precision and anticipated best shots. I’m talking about men who are so glued on the googlebox, we […]



On Men and Sports

By • Aug 11th, 2008 • Category: Sports

“Excuse me, but I think I’m certainly sexier than that those boxing gloves!!!” Nope, I’m not saying a line of a woman trying to woo back her straying man from the lure of another woman, but a line we women have to proclaim when our men are being robbed by the charms of a boxing […]



Reality-driven Society

By • Jul 20th, 2008 • Category: Entertainment

Gone are the days when celebrities are like superstars in the real sense of the world. To become successful, they now reach out to the public and risk showing their vulnerabilities. Today’s celebrities are devoid of their mystery especially those who are still on the way to the top — and these include modes, actors, […]